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Wednesday, December 15, 2010

Special Events Archive

Helvetica / The Art + Science of Typography: Your Brain on Fonts

Presented by GLIMPSE journal

6:00 p.m. first Helvetica screening
7:30 p.m. Panel Discussion
8:00 p.m.
GLIMPSE journal’s Text issue Pre-Launch Reception
8:30 p.m. second
Helvetica screening

Buy Tickets » | Tickets $10/$8 GLIMPSE subscribers, Brattle members, AIGA members, students, and seniors (includes reception) | No Passes | Digital Presentation

Helvetica(2007) Gary Hustwit [80 min]
We’re excited to host this special screening presented by local journal Glimpse, a fascinating publication that focuses on a different subject each issue. The theme of their seventh issue is “Text” and what better way to celebrate its release than by taking a look at one vehicle for experiencing text. You wouldn’t necessarily think that a documentary about a font face would be interesting – especially if it was one of the most ubiquitous fonts in the world – but director Gary Hustwit presents just that with his 2007 doc HELVETICA. Come learn about what goes into making a font and hear from designers and others in our panel discussion.

Typographers Dyana Weissman and David Jonathan Ross, and Dr. Matthew Schneps, Director of the Lab for Visual Learning at the Harvard-Smithsonian Center for Astrophysics, will respond to the film, discuss the art and science of font design, different ways of seeing, and how people with dyslexia might be particularly suited to design the very letterforms that their brains “flip”. Audience participation will be encouraged.

A magazine launch reception for GLIMPSE’s “Text” issue will follow. GLIMPSE and The Brattle will be offering a special holiday discount on subscriptions/memberships, available only at the reception. (see above for full event timetable)

For people that are interested in this event, but nowhere near Cambridge, MA, follow the discussion and post questions for the panelists on twitter via #BrainFonts. A transcript of the discussion will be posted on the GLIMPSE journal blog following the event.

Follow this event on Facebook!  Visit Glimpse Journal online at

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