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Wednesday, February 1, 2012

Harvard Book Store Presents (Past Events)Special Events Archive

Harvard Book Store Presents: William Bratton and Zachary Tumin

HBS Collaborate or Perish

Buy Tickets Tickets $5, on sale January 10 | No Brattle Passes

Harvard Book Store is pleased to welcome WILLIAM BRATTON and ZACHARY TUMIN for a discussion of their book Collaborate or Perish!: Reaching Across Boundaries in a Networked World.

In Collaborate or Perish!, Bratton and Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration is the game changer. Agencies and firms, citizens and groups who can collaborate, Bratton and Tumin argue, will thrive in the networked world; those who can’t are doomed to perish.

No one today is better known around the world for his ability to get citizens, governments, and industries working together to improve the safety of cities than William Bratton. At Harvard, Zachary Tumin has led senior executives from government and industry in executive sessions and classrooms for over a decade, burnishing a global reputation for insight and leadership. Together, Bratton and Tumin draw on in-depth accounts from Fortune 100 giants such as Alcoa, Wells Fargo, and Toyota; from masters of collaboration in education, social work, and the military; and from Bratton’s own storied career. Among the specific strategies they reveal:

  • Start collaboration with a broad vision that supporters can add to and make their own
  • Rightsize problems, and get value in the hands of users fast
  • Get the right people involved—from sponsors to grass roots
  • Make collaboration pay in the right currency—whether recognition, rewards, or revenue

Today companies and managers face unique challenges—and opportunities—in reaching out to others, thanks to the incredibly connected world in which we live. Bratton and Tumin provide practical strategies anyone can use, from the cubicle to the boardroom. This is the ultimate guide to getting things done in today’s networked world.

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