Monday, June 26

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Andy McAfee and Erik Brynjolfsson

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Andrew McAfee and Erik Brynjolfsson discuss Machine, Platform, Crowd: Harnessing Our Digital Future

Moderated by TOM ASHBROOK

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This event includes a book signing.

Harvard Book Store welcomes MIT’s ANDREW MCAFEE and ERIK BRYNJOLFSSON, co-founders of the Initiative on the Digital Economy and authors of The Second Machine Age, for a discussion of their latest book, Machine, Platform, Crowd. This event will be moderated by TOM ASHBROOK, the award-winning host of WBUR’s On Point.

About Machine, Platform, Crowd

hbs-byrnjolfsson-bookThe best-selling authors of the The Second Machine Age are back with Machine, Platform, Crowd—a leader’s guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.

MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.


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Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. He is a cofounder of MIT’s Initiative on the Digital Economy, along with Erik Brynjolfsson. He and Brynjolfsson are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.


Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics. He is a cofounder of MIT’s Initiative on the Digital Economy, along with Andrew McAfee. He and McAfee are the only people named to both the Thinkers 50 list of the world’s top management thinkers and the Politico 50 group of people transforming American politics.


Tom Ashbrook is the host of NPR’s On Point. Ashbrook is an award-winning journalist brought to public radio following the attacks of September 11, 2001, when he was enlisted by NPR and WBUR-Boston for special coverage, after a distinguished career in newspaper reporting and editing. Ashbrook’s career in journalism spans twenty years as a foreign correspondent, newspaper editor, and author. He spent ten years in Asia — based in India, Hong Kong, and Japan — starting at the South China Morning Post, then as a correspondent for the Boston Globe.  Ashbrook received the Livingston Prize for National Reporting, and was a 1996 fellow at Harvard’s Nieman Foundation before taking a four-year plunge into Internet entrepreneurship, chronicled in his book The Leap: A Memoir of Love and Madness in the Internet Gold Rush.